[vc_row][vc_column][vc_column_text] The so well known barcode seems to be coming to an end. A new technology has been used in Brazil, still in a very timid way, but with a promising future. The QR Code is the new promise to control access of people and products. With a codification type a little different from barcodes, the two-dimensional system adds the advantage of countless applicability, such as access control, to marketing actions and products sales.
The QR Code (Quick Response Code) is a code captured and decrypted by a smartphone app that enables the upload of websites, images, videos, and a variety of information. Combined with the popularity of smartphones, QR Code is attracting a larger number of adepts each day.
Managers are praising the advantages of this new technology, since it is capable of optimizing the daily process of organization. Starting from access control, up to the release of a new marketing campaign, managers believe that QR Code systems will be embraced by new generations who are connected all the time. Bringing convenience to many aspects of daily life.
Even though there are many advantages in using QR Code systems, managers have to be very cautious in choosing a technology for controlling and registering. The issue about access control is that non-authorized people may have access to the codification, making safety vulnerable. Besides that, the code may lead to non-interesting data, once it is only possible to know what it is about, after you have it decoded.
Another issue concerned to the new technology is access control of products. Amazon, one of the biggest and most valuable companies in the world, have experienced some bugs while using QR Code systems in its newest market format, the Amazon Go. Launched in 2018 in the USA, Amazon Go had all the products with a QR Code. This way, the clients would select the product and by scanning the code, the final price would be shown. Eliminating cashiers, long waiting lines and any sort of waste of time. This idea has already shown some problems, such as the partial decodification of selected items by the consumers, leading to financial loss.
Facing the advantages and disadvantages presented, the manager is the one responsible for choosing wisely the best technology for the company. It is necessary to measure the goals, making sure that is the right choice for business strategies, removing risks, such as financial damage and insecurity. Some other technologies have been presented for access control, and they’ve been considered to be a better alternative for safety. The digital key, as well as the QR Code, can be adapted to the business and adjusted in a more customized way. To provide the company a more assertive way to control access of products and people. To know more about this safer alternative, contact Access Run and request an analysis of technology implementation.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][ultimate_icons][/ultimate_icons][/vc_column][/vc_row]
