[vc_row][vc_column][vc_column_text]To innovate is to make a technology applicable, is to launch a new product in the market, or even to present a new way to use a product or service. A company can innovate not only creating a new technology, but also purchasing technology, focusing on organizational strategies, and on the market needs.
There are many advantages in innovating. Innovating increases competitiveness, increases a company’s profits and much more.
Strategically, innovating is to create ways to assure long life in a so competitive market, adding value to the product. It’s also the ability of using new ideas to create successful new products, services, businesses, and solutions. The companies that innovate first are the ones with more profits and advantages over competitors.
Even though innovating delivers significant benefits, just few companies innovate today in Brazil. According to Massachusetts Institute of Technology (MIT) survey, a great part of innovation investments in Brazil comes from public sector. About 50% of all the cost of innovation comes from public funds. Also a great part of private investments in innovation are funded by Brazilian government.
Facing this scenario, companies that invest in innovation, to develop new products, services, businesses or solutions, are many steps ahead of competitors. Innovators have bigger chances to overcome market risks than the ones who don’t engage in innovative processes. What have you done to innovate? Is innovation part of your planning and company management?[/vc_column_text][ultimate_icons][/ultimate_icons][/vc_column][/vc_row]