Innovation is clearly a very good option in a very competitive and fast changing scenario. Investing in innovation though, needs not only simple planning, but also the previous knowledge of how innovation can add value to the business.
For managers to take this step, they need a very effective planning on how to raise financial, human, and information resources necessary to innovate. Maybe this is not (or shouldn’t be) the first thought on a manager’s mind.
Have you asked yourself about the value that innovation is going to add to your business? The benefits that it is going to bring to your clients? That is true that planning and raising resources are very important steps in the way to innovation, but bringing benefits to your clients is what counts the most.
Even though innovating for external costumers (consumers) is very important, innovating for internal costumers (employees) can be even more important to your business.
The advantages of implementing a new technology, or innovating to find solutions and new ways to manage, to find new ways to access and share information, and new ways to analyze and to evaluate, can bring great financial, social and management benefits. Innovation is as much important to internal costumers as it is to external costumers.
Many different researches show that providing benefits to internal costumers can be the best way to achieve positive results. And you? What have you been doing to let your clients know how important your business is?