To measure online and off-line actions is not the latest challenge, but with the increased popularity of mobile devices, it may be a solution for a more precise measurement.
Today, only in Brazil, there are more than 208 million cellphones being used. Brazil is the 5th country in a global ranking of operating smartphones. Facing such great numbers, it is very natural to have consumption habits impacted by the new trend. Studies have shown that the popularity of smartphones contributed to change the way people shop. Without distinction between online and offline channels, the consumption journey now starts with a smartphone.
Consumers start off searching for information about a product or service. Relevant aspects such as price, functionality, and other people’s experiences, enable comparison and a cost-effectiveness assessment, contributing for a more effective consumption.
Besides making consumers’ lives easier, smartphones can help companies to have access to valuable information. Great news for the retail sector, that based on such information, can create strategies to bring consumers’ and businessmen’s realities closer, and create better market and marketing strategies.
This way of accessing information seems to be great for companies, but there is a big issue about that, it is the information privacy.
The question is: How exposed should our information be to people and companies that we don’t know, without our permission? What can be done with this data? Safety issues are a bigger concern now, especially after Facebook leaked data of its users.
This data was strategically used by companies involved in the USA current president campaign, with no consent.
In the past few months, institutions all over the world have been debating how to regulate access, and how to gather and use data.
Not only on social media, but on every digital environment that has been visited more and more each day. Facebook for example, increased the number of notifications about shared information in the users’ profiles.
The European Union created the General Data Protection Regulation (GDPR) in force since last week. The GDPR stipulates fines for the companies that don’t follow the rules about personal data confidentiality. These are only the first steps towards safety to assure privacy for the world’s population. Data safety is a big concern that involves smart devices, accessories, home appliances, cars and even houses.
The focus now is to make sure that besides bringing convenience to people’s daily lives, these interconnected instruments will assure data protection to its users. The way to safety has been presented by companies like Access Run, that operates devices using the Internet of Things concept.
Ensuring privacy and access control, not only to users, but systems and data. The company has released innovations focused on safety that can bring new perspective to the use of technologies managed by mobile devices. To know more access access.run and contact us.