[vc_row][vc_column][vc_column_text]According to the research “Priorities of Brazilian ICT Executives for Digital Transformation” carried out by the Association for the Promotion of Excellence in Brazilian Software (Softex), only one in four companies in Brazil is at the higher level of maturity for Digital Transformation. In spite of the low statistics, which show the little engagement of corporations in the country, the business world has already been treating the digital transformation process in companies as a goal to be reached and faced with.
Thus, digital transformation must also be understood as a structural change, which must occur side by side with technological advances. So, aligning your company’s strategies with existing technology innovations is imperative for survival in such a competitive and technological marketplace.
Within that context, in which changes need to happen quickly and with the right strategy, what are the gains for companies that bring digital transformation into their business structure? Check out today’s article:
What is Digital Transformation in companies?
We can define as digital transformation any process of structural change in companies that take advantage of technology, with the purpose of optimizing their processes and achieving better results.
In addition, the concept of digital transformation in companies can also be defined as a viable change in the face of a real need for organizations to transform themselves by promoting deep changes in processes. These changes must occur in the present time and immediately!
Why is Digital Transformation important?
The process of digital transformation in companies is directly linked to the use of new technologies to compose an environment where all processes can be optimized. And this is related not only to the technology itself of an organization but also to its business strategy.
And as digital transformation seeks to make technology essential and indispensable for the correct functioning of a company, it plays a fundamental role within an organization.
Here are some of the reasons that make digital transformation so essential in the corporate world:
- The constant expansion of the boundaries of a company’s operations;
- The greater dissemination of business information;
- The immediate increase of technological capabilities.
- There is no way to imagine a corporate life without advances in technology! Especially since it is already part of our day to day life, it has already changed our behavior and the way we do business these days.
Understand why your company can’t leave this change aside
Many organizations, which are in full expansion phase, are implementing digital transformation without hesitation. For, they need that changes take place in an accelerated way in all their sectors. Check out some of the reasons that lead them to opt for this change:
- Simplification and optimization of production processes, ensuring greater efficiency;
- Obtaining competitive advantage to outperform its competitors,
- Possibility of new ways to market products and services;
- Improvement and increase of customer satisfaction;
- Creation of new positions and functions;
- Increased strategic planning;
- Change (or rearrangement) of the culture in the company;
- Change of the business model;
- Cost reduction.
Digital transformation is much more than automating processes and using state-of-the-art digital resources because it is related to a change in the business management model itself. Investing in technology is no longer a luxury and today is a great asset to any entrepreneur’s business success!
Is your company prepared to embark on digital transformation and advance in business? Share your values and knowledge with us in the comments below![/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][ultimate_icons][/ultimate_icons][/vc_column][/vc_row]