Parking management at first seems simple. But, it just seems. This is a very complex task and today, more than ever, you need to innovate and rely on technological tools to do your business thrive and generate profits. Therefore, we list below the main mistakes in parking management. Obviously, they should be avoided so that you achieve greater efficiency, assertiveness and profitability in the operation. Check out!
1. Not to consider the customer experience
The profile of consumers has changed a lot in recent years. They have become more demanding, critical and value highly the experience in establishments. That’s why companies that want to be successful need to put the customer at the center of their business strategies. This means comprehending their needs and offering the best possible solutions at all times.
In this way, changes in parking management are inevitable, and they are already noticeable in many places in the world. In the United States, for example, a considerable number of parking lots already have online reservation systems, in addition to offering various payment options.
These are just a few examples of facilities that make the customer experience much more positive.
2. Not to use technological solutions
It is extremely tiring for customers to be looking for vacancies in parking lots. Likewise, in very large and busy places such as shopping malls, finding a space can be a frustrating task.
These problems can be easily avoided with the use of technology. Using connected smart devices like floor-mounted sensors or smart cameras, it is possible to detect vacant parking spaces and make this information available in real time to customers.
Technology also allows your business to become more competitive. In San Francisco, USA, a parking management company uses connected smart devices to monitor demand throughout the operation. On the basis of this, it has created a dynamic pricing system, which varies according to demand. This has increased the competitiveness and profitability of establishments.
Besides these, there are several other technologies that can be used to make parking management much more efficient and the user experience much more positive. The solutions based on Internet of Things (IoT) are completely changing this segment. Establishments that don’t adhere to this technology run the risk of being unable to stay in the market.
3. Not to invest in automation in parking management
Parking lots that don’t invest in automation tend to be less efficient and therefore less profitable.
When setting up a parking company, several criteria must be observed, and automation is an extremely important item. Here are some reasons to invest in an integrated parking management system!
- Greater control: with automatic gates it is easier to control the access, as well as hourly, daily and monthly payments. With automation, everything can be viewed in real time, via software, avoiding problems and billing errors.
- Costs reduction: it is also possible, with automation, to reduce the number of employees, without losing the quality of the service offered.
- Increased security: Monitor your parking 24/7, from virtually anywhere, using a smartphone, tablet or PC.
4. Lack of long-term planning
One of the most fatal mistakes in parking management is not to make long-term planning. The future of the automobile industry is relying on fully autonomous cars and the parking lots need to start planning for that reality right now.
Successful parking lots in the future will be those capable of developing innovative solutions to manage demand, optimize service supply and better meet consumer needs, with the support of digital technologies and processes.
Success in this segment depends in part on the ability of managers to meet today’s challenges as they prepare for the changes the industry will likely face in the future.
With the future popularization of autonomous cars, for example, it is expected that the demand for parking will decrease. Therefore, it is necessary to consider diversifying the operation to offer services that will be interesting for these new vehicles.
In addition to the errors in parking management that have been cited, another point that presents many problems is safety. Technology is also an important ally in this regard. Find out how Artificial Intelligence can be used as a security tool. Click here and have a nice reading!