Sell more and increase profitability is the goal of every company. Although it is not an easy task and there is no magic formula, there are actions that help companies increase their sales to their recurring customers and attract new leads. For this, knowing your target audience and making a correct measurement of actions and consumption habits is essential.
Meet the following 6 tips that can help your company achieve better sales performance:
1. Offer discounts
Discounts are one of the most well-known and also the most powerful strategies to sell more. Offering good deals serves as bait to lure customers to your establishment or virtual stores. This way, you can increase sales not only of products on sale but also of other items in your catalog.
However, you need to know the right time to offer discounts so that this strategy can be truly effective. This involves several factors, such as understanding the habits and the customers’ journey of your potential clients. This will allow you to put into practice various strategies to sell more.
2. Take advantage of social media
A study released by We are Social and Hootsuite revealed that 62% of the Brazilian population is active in social networks. According to this survey, only Facebook has more than 130 million monthly users in the country.
Therefore, companies that want to sell more can’t afford to waive these platforms. By using social media networks like Facebook, Instagram or Twitter, you can present your brand to people all over the world.
In addition, you can use targeted marketing tools to reach your target audience, whether by using filters by region, age, affinity, etc.
Experiment with paid advertising to promote special offers as well as organic posts to stimulate your current audience.
3. Reward recommendations
Your current customers already like your product, so use their satisfaction and the power of word of mouth to sell more.
Reward customers who recommend your company to friends. You can offer discounts, gifts or other advantages. This will not only bring you new sales but also strengthen your relationship with current customers.
4. To sell more, encourage your customers to buy more
Establishing an advantage program can be a deciding factor to sell more. You can, for example, create a punctuation system in which, when reaching a certain goal, your customers have access to benefits like discounts, gifts, payment facilities, etc.
Another possibility is to offer free shipping for purchases from a certain value or even better payment terms. Customers are able to buy things they don’t even need, just to get some benefits.
5. Make the customer a priority
This is the heart of a strategy to sell more. You need to know your audience in detail. This includes discovering their habits, their preferences and especially their needs.
You should also understand your client’s customers’ journey. That way, you will be able to perfect it to the point of enchanting your consumers.
This is an essential part of creating a great customer experience. That is, the way your audience sees your business and how satisfied they are with the whole customers’ journey. This includes all customer interactions with your brand, from pre to after-sale.
Ensuring a pleasant and satisfying experience is essential for customer loyalty and for creating a positive image of your company in the market.
Make sure you always put the customer and their needs first. When you hear what they have to say and find solutions to their problems, you end up building an invaluable trust level.
6. Tell your story
Whether through your product or the mission of your brand, people want to feel connected to the business from which they are buying. Be authentic in your messages and tell your story with heart. Although this does not always have a direct result on new leads, it will certainly help create a lasting and meaningful relationship with your audience.
In addition to all the above tips, it’s important that your business value every interaction you have with your audience. This includes friendly, helpful and fast attendance.
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