[vc_row][vc_column][vc_column_text]Good entrepreneurs understand that the relationship with the client is currently one of the main pillars of the development of their organizations. Without this, there’s no way to sell more continuously.
And this is what leads us to ask: how are your relationship strategies to sell more?
If you do not know how to respond or do not fully believe that the plan of action you have taken is ideal, continue with this reading and discover 6 things you may be doing that are stopping your business from selling more!
6 things that may be stopping your company from selling more
1. You don’t care about the profile of your target audience
Before digital transformation, companies sought to sell more on the basis of instinct, hunches, and the good old relationship of trial and error.
However, some currently technological solutions allow accurate and detailed mapping of your ideal consumer. You can know, for example, all the buyer’s journey and the challenges their face in getting to your product or service.
As a result, you can sell more from the idea that you will have strategies at hand that will directly impact your potential consumer, making it easier for him or her to reach you.
2. You don’t evaluate the metrics
Does your company monitor customer satisfaction? Do you understand what their frustrations are? Internally, do you know what professionals are engaged to sell more and what are the obstacles that prevent other sellers to obtain the same indices?
This all has to be properly monitored, and can also be done with technological assistance. By knowing your goals, and what metrics to monitor, it is possible to sell more simply by focusing on the problems that have hampered the improvement in the company’s profitability.
3. You do not empower your team
The value of people management is undeniable. Happy professionals produce more, and better. That’s a fact, and if your company doesn’t care about your team’s satisfaction, well-being, and quality of life, it’s hard to contend with the competition that knows how to sell more and has a unique relationship with employees.
To do so, find out what your team thinks of the company, what their frustrations, goals and needs are. In a relationship in which everyone benefits, it is possible to make your company sell more by worrying about what its employees face, day-to-day, to achieve the stipulated goals. That is: in a humanized way and without major investments!
4. You do not seek a market differential
This is a particularly useful tip for highly popular niches companies such as retail. New brands that already land in a saturated market have greater difficulties to sell more and position themselves among the other players because they offer nothing new.
With this, how do you imagine that your company will attract competition customers to bet on a recent relationship with a little-known brand?
It is important, then, to learn all about the market, your competitors and the differentials that you can add so that people search for you and, from a good shopping experience, resolve to buy again with you.
5. You don’t build your reputation
Objectivity, clarity, reliability and focus on the customer experience. With these pillars, you learn how to sell more in an organic way, without risks or unforeseen events in your routine.
That’s because your reputation tends to be shared online by the satisfied customers themselves. This attracts new consumers and creates a network of compliments and nominations that, in addition to being cheap for the company to keep, actively contributes to your team selling more.
6. You stopped investing in new technologies
Finally, understand which technological solutions have to do with the moment of your company, and the directions it intends to take. This facilitates the choice of online tools capable of offering the most optimized course to achieve your goals.
For example, if the focus is to sell more, look for solutions that optimize processes, automate bureaucratic and repetitive activities, and generate insights. With this, your professionals will make precise decisions, in a timely manner and with total alignment to the market trends.
Do you see how it is possible to establish a new level of quality in your company by modifying only a few pieces, and not the entire board? For you to take a step in this direction, check out our tips on how the customer experience can help in this new stage of your company life![/vc_column_text][/vc_column][/vc_row]
