[vc_row][vc_column][vc_column_text]One of the main corporate mantras of the last century was the increase in productivity without generating new costs for organizations. Thanks to digital transformation this has become possible. But a new concern has also been established with this true revolution: the concern about the impact corporations and people cause on the environment. That’s why it is not enough to ambition, covet and demand without, rather, focusing on sustainable management in companies.
If you still don’t know what it is and what it can bring positive for your brand, continue with this reading and see how it is possible to produce more with fewer resources while still preserving nature!
What is sustainable management?
In summary, this is a set of good practices that allow the company to continuously develop without causing an imbalance in the use of resources and waste of them.
For example, the more contracts your company produces, the more paper it demands and, consequently, the more nature is impacted by it. That is why it is important to focus on alternative means so that your customers (and your company) are not legally forsaken, but without interfering with the environment.
Management software, for example, reduces this need exponentially by migrating much of your workflow to the digital medium. Less printed paper, more security, organization and control for enterprises and a valuable asset in the application of sustainable management, therefore.
What are the benefits of applying sustainable management?
In addition to the immediate impact, which is the reduction of human interference in the health of the planet, sustainable management can differentiate your brand by offering:
- recognition of the market and your target audience;
- more value to your business, consequently;
- more competitiveness;
- cost reduction;
- less waste of resources and raw materials.
It is worth mentioning, however, that sustainable management starts internally but it must be extended to the company’s external actions. For example, what’s the point of taking care of nature on a corporate day-to-day basis if you partner with vendors and other organizations that degrade the environment?
This should all be taken into consideration throughout your planning. Not for nothing, sustainable management is the incessant result of good practices that your entire team must carry in their attitudes and behaviors – something we will see below!
How to apply sustainable management in companies?
Now that we understand the importance and benefits of developing sustainable management in your organization, we outline some of the best practices for you to go in the short term from planning to implementing these activities. Check out:
- develop internal campaigns to encourage the conscious use of resources (like water and electricity);
- look for sustainable organ certifications (whose stamps help raise the value of your brand);
- consolidate your company’s partnerships with organizations equally concerned about the environment;
- evaluate measures that may help to reduce the use of harmful materials to the environment or that encourages its degradation (such as reduced use of papers and plastic cups)
- create custom campaigns that generate discounts and special conditions for vendors and customers that adhere to some sustainable campaign (like battery collection).
See, therefore, that sustainable management begins as an internal way of caring about nature and the positioning of your brand in the matter, but it can — and should — extend to the way in which your organization relates to customers and partners.
As a result, you must have noticed the possibility of even improving the consumer experience through personalized actions and that help to engage a greater reach of your sustainable actions.
Now, how about we take a step beyond sustainable management and show that your company is also able to focus its attention and concerns on its most valuable assets? To do so, take time to take a look at our tips on how people management can help increase productivity![/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][ultimate_icons][/ultimate_icons][/vc_column][/vc_row]