According to estimates by the Vazolini Foundation, the public and private health sector in Brazil wastes between 25% and 30% of the resources invested. Given this scenario, in addition to patients seeking excellence in care, it is essential to have an efficient hospital management.
The sector is responsible for the planning, organization and administration of health institutions. Among the activities are the control of costs and purchases, inspection of contracts, monitoring of tasks and creation of innovative actions. Not to mention the responsibility for developing efficient people management.
Discover 8 hospital management practices with good results
One of the most complex management models on the market is hospital management. After all, these environments deal directly with people’s health and lives. In order to be truly adequate, countless processes are necessary in order to minimize risks, offer safety and quality service.
In addition, hospitals are places of constant stress and pressure, which requires managers to make quick decisions. Thinking about the challenges of the sector, we list 8 important steps for a successful hospital management.
Check it out:
1. Focus on patient 3.0
The consumer profile has changed. This involves those who seek health institutions, called patient 3.0. To begin with, the new profile is much more demanding. Today, it is not only expected to be attended by specialist doctors, for example.
They expect excellence in service, including humanization, comfortable facilities, security, relationships, hospital stay, among others.
In order to meet these demands, it is essential that hospital management is attuned to the new reality and seeks to know in depth the characteristics of its public. Thus, it becomes easier to meet the desires and succeed.
2. Adopt an analytical stance
An analytical manager is one who uses qualitative and quantitative data to make more efficient and agile decisions. This is because, by adopting that posture, it’is possible to detect the institution’s strengths and the flaws that must be reversed to achieve better results.
3. Provide constant training
An essential action for effective hospital management is the constant training of employees. After all, even if the institution has the best structure and equipment, employees are directly responsible for the experience of patients.
These trainings must involve technical, behavioral and communicational aspects. The reason is that currently qualities such as empathy, transparency and quality service are more valued.
4. Invest in preventive maintenance and facilities
Two essential processes for a hospital are the maintenance of equipment and the services that keep it up and running.
In this sense, some smart strategies are to invest in preventive maintenance and facility management. Both help hospital management to ensure continuity of operations, cost reduction and patient satisfaction.
5. Develop strategic planning
As in any other sector, hospital management must develop a complete strategic plan. This should contain the organizational purposes, the paths to be followed by employees, goals for the future and other data that guide the institution.
6. Pay attention to performance indicators
Key Performance Indicators, also called KPIs, are great allies in hospital management. This is because, through pre-established metrics, it is possible to monitor results of sectors and strategies. Consequently, managers gain valuable data for improving processes.
7. Relying on technology
The modernization of health institutions is not only due to innovative equipment. On the contrary. Hospital management can rely on several systems and software that organize activities, monitor teams, store critical data, generate reports and many other functionalities, all of which help in a more efficient administration, since the processes become agile, lean and safe.
8. Invest in a Marketing sector or agency
Communication between companies and their public has never been more important than it is today. For this reason, the marketing sector has become increasingly essential.
The reason for this is that, through the knowledge and strategies developed by professionals, institutions more easily win and retain patients. In addition, they begin to position themselves more appropriately in the market.
With these practices, hospital management can be much more successful. Want to know more about other related subjects? Then check out our post with 7 best company management practices!