The fitness universe is on the rise in Brazil. To give you an idea, Brazil is in second place in the world in the gym sector, behind only the United States. According to the Brazilian Association of Fitness Centers (ACAD Brasil, by its acronym in Portuguese), there are more than 33 thousand establishments in the segment spread across the country.
The numbers show that the prospects are good for this type of company. However, to be successful in the face of high competition, it’s necessary to stand out. Want to know how? Then read our post, which features 6 things successful gym owners do every day!
What it takes to open a gym
Before we show you the practices that successful gym owners do, it’s important for you to know that to have a gym, it’s not enough to just have capital. It is necessary to comply with several requirements since these directly impact the health of regulars.
Although training in Physical Education is not necessary to open a company in the field, it is essential to have trained and specialized professionals. That is, to ensure the safety of all students and a good reputation for your gym.
In addition, the entrepreneur must find a good location (since this makes a difference in billing), invest in modern equipment, and be regulated by the competent bodies, such as the city hall and the Fire Department.
Discover 6 management actions of successful gym owners
For anything to become a habit, it must be practiced regularly. Furthermore, customs, whether good or bad, are the ones that guide the future. Now see what are the daily actions that successful gym owners take to succeed:
1. Invest in healthy eating
Whoever has an establishment that offers physical activities should set a good example for students. To start, you need to invest in healthy food that promotes the ideal weight and a healthy body. This makes the regulars motivated to continue exercising since it is very common for people to start activities, but give up due to lack of motivation.
2. Exercise at least 4 times a week
One of the main attitudes of successful gym owners is to use the structure of the place to exercise. And this can be done at least 4 times a week in order to maintain health, but also to do a merchandising of the business itself.
3. Choose the most suitable model
When setting up a gym, one of the most important aspects to be defined by successful gym owners is what will be the model offered to the public. For this, it is necessary to evaluate the characteristics of the region’s residents, the types of classes that may please, the standard of the infrastructure that must be implemented, among other issues.
All of this helps in the good acceptance of those who live or work in the surroundings and, consequently, in the conquest and loyalty of students.
4. Keep the routine organized
Successful gym owners are those who maintain a well-organized daily activity routine. This includes purchases to be made, financial management, equipment maintenance, employee training, public disclosure actions, and many other activities related to the universe of a gym.
The important thing is to have a system, which can even be technological, so that no important task goes unnoticed and all the important processes for the satisfaction of the public are carried out satisfactorily.
5. Offer quality service
As important as offering a pleasant, clean infrastructure with modern equipment, it is winning over students through quality service. That is, have an experienced and competent team, but also be empathetic with the regulars so that they feel valued and welcomed.
This includes teachers, reception staff, and other employees who make up the team. What successful gym owners do is encourage them to offer a satisfying experience so that together they achieve better business results.
6. Be present in the online environment
Often, when a prospective student is looking for a gym, he begins his research on the internet. At that time, you can find options on Google, social networks, websites, blogs and other online communication channels.
Therefore, failing to be in this environment is synonymous with losing customers. At the same time, investing in a digital marketing strategy, for example, is an important step towards competitive advantage and a relationship with the public.
We hope that our content on what gym owners do to be successful has helped you to reflect on what actions should be taken at this time to be more successful. Want to know more about entrepreneurship? Then check out our post on how to optimize service through technology and innovation!