cultura organizacional PMEs

Understand the importance of organizational culture in SMEs

[vc_row][vc_column][vc_column_text]Through organizational culture, you position yourself in the marketplace. This is how your company can relate to its employees, orient itself in its strategies and goals and also get closer to its target audience. The positive aspect of this is evident: by defining your culture, you align professional profiles within the company and extend the…

investir em tecnologia

5 reasons why your company should invest in technology right now

[vc_row][vc_column][vc_column_text]Digital transformation is changing the way companies do business, interact with customers, manage their teams, and also how they handle everyday data and activities. Therefore, investing in technology is an essential factor to ensure competitiveness and digital and physical security. While it may seem complicated for many companies to incorporate technology into their budget, this…

garagem do condomínio

6 Tips to manage condominium garage

[vc_row][vc_column][vc_column_text]The condominium garage is one of the spaces for collective use that most generate conflicts between residents. Consequently, it is common for the syndics to receive the most varied complaints, to resolve deadlocks and mediate disagreements to maintain harmony in place. To avoid this kind of situation, the manager needs to know the legislation and…

gestão sustentável nas empresas

Sustainable business management: what is it?

[vc_row][vc_column][vc_column_text]One of the main corporate mantras of the last century was the increase in productivity without generating new costs for organizations. Thanks to digital transformation this has become possible. But a new concern has also been established with this true revolution: the concern about the impact corporations and people cause on the environment. That’s why it…

Pesquisa de mercado

Why can market research contribute to the success of your business?

[vc_row][vc_column][vc_column_text]Companies that don’t know which direction to take, what the competition is doing and what the needs and goals of their ideal consumer are — and don’t even know what that profile is — definitely don’t have market research conducted periodically. Based on this tool, your company can get the answers to all of the above questions. And, as…

Transformação Digital nas empresas

Digital Transformation in Companies: undertand its importance

[vc_row][vc_column][vc_column_text]According to the research “Priorities of Brazilian ICT Executives for Digital Transformation” carried out by the Association for the Promotion of Excellence in Brazilian Software (Softex), only one in four companies in Brazil is at the higher level of maturity for Digital Transformation. In spite of the low statistics, which show the little engagement of…