[vc_row][vc_column][vc_column_text]The dream of almost every small business owner is to see their venture grow. For this, it is necessary to have capital. You may have many good ideas, but without money it is very difficult to realize them. Finding investments for small businesses is not an easy task, but neither is it impossible. It is…
[vc_row][vc_column][vc_column_text]At present, people management has proven to be a multiple benefit strategy for companies. First, because the well-being of your team translates into more productivity on a daily basis. It turns out that by keeping your talents satisfied in your company, you generate profits in other ways as well. A good example of this is that…
[vc_row][vc_column][vc_column_text]Since the Human Resources sector pointed out the relationship between productivity with the quality of life and welfare of professionals, much has evolved. No wonder, the concept of people management began at that time, dating to the mid-20th century. There are a lot of things you can do today to ensure that your employees feel like a fundamental…
Increasingly, companies of all sizes and segments are investing in customer experience to generate value for their business. Today, the emphasis on this strategy makes a lot of sense, since to build a good brand, positive mouth-to-mouth is essential. However, this is something difficult to achieve if the consumer journey is not perfect or pleasant…
[vc_row][vc_column][vc_column_text]To measure online and off-line actions is not the latest challenge, but with the increased popularity of mobile devices, it may be a solution for a more precise measurement. Today, only in Brazil, there are more than 208 million cellphones being used. Brazil is the 5th country in a global ranking of operating smartphones. Facing…
[vc_row][vc_column][vc_column_text]Innovation is clearly a very good option in a very competitive and fast changing scenario. Investing in innovation though, needs not only simple planning, but also the previous knowledge of how innovation can add value to the business. For managers to take this step, they need a very effective planning on how to raise financial,…
[vc_row][vc_column][vc_column_text]To innovate is to make a technology applicable, is to launch a new product in the market, or even to present a new way to use a product or service. A company can innovate not only creating a new technology, but also purchasing technology, focusing on organizational strategies, and on the market needs. Strategically, innovating…
[vc_row][vc_column][vc_column_text]Smartphones are today an extension of many services within hand’s reach. All this convenience has promoted a great impact on smartphones market. According to FGV researches, published by Portal Estadão, at the end of 2017 the country had approximately 208 million smartphones. It means that there was almost 1 working smartphone per-capita in the country.…
[vc_row][vc_column][vc_column_text] The so well known barcode seems to be coming to an end. A new technology has been used in Brazil, still in a very timid way, but with a promising future. The QR Code is the new promise to control access of people and products. With a codification type a little different from barcodes,…
[vc_row][vc_column][vc_column_text]Social entrepreneurship is very important for developing countries like Brazil, and lately, it has been capturing attention especially from the people with an entrepreneurial spirit.[/vc_column_text][ultimate_heading main_heading=”What is social entrepreneurship?” alignment=”left” main_heading_font_size=”desktop:22px;” main_heading_style=”font-weight:bold;” margin_design_tab_text=””][/ultimate_heading][vc_column_text]Social entrepreneurship is an enterprise which main focus is not the profit itself, even though it can be profitable. Social entrepreneurship aims social…