Through organizational culture, you position yourself in the marketplace. This is how your company can relate to its employees, orient itself in its strategies and goals and also get closer to its target audience.
The positive aspect of this is evident: by defining your culture, you align professional profiles within the company and extend the way you interact, attract and relate to consumers.
So in this post, we will show the importance of organizational culture for SMEs (Small and Medium-sized Enterprises) and especially how you can develop yours and implement it in the short term. Check it out!
What is organizational culture?
It is about the establishment of a series of customs, values and all the institutional pillars that are conducted and practiced on a daily basis.
Thus, the organizational culture helps to show to the market, and also to the costumers, the positioning and posture of the company. Not to mention that internally this model helps in the alignment of profiles that managers seek for their professionals and the attitudes and behaviors expected from each of them.
What are the characteristics that permeate the company culture?
Regardless of the size of your company, it’s essential to have an established and practiced culture in corporate daily life. And as much as its identity is unique, there are some elements in common among successful organizations that invest in this practice. They are:
- innovation, which is that concern with the banal and stagnation. This drives companies to constantly look for new ways to deal with everyday solutions, always dissatisfied with the results so that they are gradually better off;
- aggressiveness, but in the sense of positioning itself in the market and being unpassive to change. In other words, it is a complement to innovation, because the force with which the company assumes its position contributes competitive advantages to face the competition of its sector;
- results-focused guidance that comes from broad planning — be it in people management, financial aspect and sales increase — to find out exactly where to go to meet your its goals;
- good communication to explore internally and externally the right tone of voice and approach so that over time people can identify with your brand – something elementary in marketing, for example;
- appreciation of its human resources, since they are the fuel of the organization.
Benefits of investing in an organizational culture include the enhancement of your brand, rapprochement with your audience (whether employees or potential customers and consumers) and even increased productivity.
After all, we are talking about a process that allows us to increasingly unite the company’s values with the characteristics of its professionals.
How to define your organizational culture?
Let’s see now how you can invest in this idea and turn it into the true DNA that drives your business toward success.
Build your institutional pillars
Specifically, we are talking about the mission, vision and values that guide your brand. Avoid empty words just to fill your website space: think deeply about each and consider them in all the decisions and actions your company undertakes.
Act according to your values
It is important to highlight that, through the values mentioned above, you will introduce yourself to the market and your employees. Therefore, keep in mind that these behaviors and attitudes must be consistent with these characteristics.
And that goes in all directions. After all, if a consumer feels cheated by the company that serves them, they are likely to change companies at a future opportunity.
The same applies internally. If you are looking for a specific employee profile, they may also require you to follow the precepts stated in your institutional pillar. And this is the threshold between the satisfaction and the demotivation of good professionals.
Invest in people management
Transparency and objectivity in communication tend to be positive elements in engaging people. In addition, you can use organizational culture to focus on developing your talents.
This helps them grow continually and return this knowledge gained in promising results for your company’s growth.
So it’s time to apply organizational culture to your company’s DNA and marvel at this unique stance you can take to the marketplace. And to make sure you get started in the right direction, take a look at our tips for increasing your team’s productivity!