Behind a good service provided by health institutions are numerous processes to be carried out daily. Although the main scope is the treatment of patients, the management of clinics and offices assumes several simultaneous responsibilities. These include finance, administration of bureaucratic tasks, security, human resources and facilities services.
All these activities, when integrated and well executed, promote a good experience for patients and generate value for employees, partners and society. That is, they are responsible for loyalty, good reputation and better results.
If you’ve made it this far, it’s probably because you’re looking for ways to optimize processes to succeed in the current scenario. We wrote this post thinking about helping health managers to conquer it. Check it out!
5 practices for efficient clinic and office management
Private healthcare has grown in Brazil. As we know, the care provided by the Public Health System (SUS, for its acronyms in Portuguese) is often time-consuming. This causes more users to seek medical assistance in private offices, clinics and hospitals. As demand continues to increase, new businesses are emerging. With that, the competition becomes increasingly fierce.
According to research by FEHOESP (Federation of Hospitals, Clinics, Health Centers, Clinical Research and Analysis Laboratories and Other Health Service Establishments in the State of São Paulo), between 2016 and 2017 there was a 5.1% increase in the opening of companies in the sector.
To generate a competitive advantage over competitors, satisfy internal and external audiences and have better results, check out our tips below:
1. Analyze the company
The first step to take for effective clinics and offices management should be a general analysis of the institution. This includes conducting a survey of each sector to learn about the strengths, deficiencies and what measures should be taken.
The result is an integrated administration, which knows the particularities and needs of each area, so that they always have a good performance.
2. Train the teams
Serving a patient well doesn’t just mean having a qualified clinical staff. Although this is the main characteristic of a health institution, there are services such as reception, cleaning, security and nursing, which are also part of a good experience.
For clients to really have positive perceptions, it’s essential that the management of clinics and offices invest in constant training and qualifications for employees. These must include the purposes, values and conduct to be followed, in addition to technical qualifications that contribute to the optimization of service.
3. Perform inventory control
Another important point regarding the control and saving of resources is to efficiently manage the use of materials. Good management must rely on data such as products in stock, items that are running out and need to be purchased for the continuity of services and those that are in excess.
Thus, the management of clinics and offices has a real notion about all assets. This means that there are no stock outs, which can damage the service, nor waste that compromises the budget.
4. Promote humanization
The profile of patients has changed dramatically in recent years. Today, that cold service with no empathy is no longer well regarded. On the contrary. What the clients of a health institution look for is the competence of the medical team combined with the valorization, attention and humanized care.
To offer a quality experience to this new patient, the management of clinics and offices must analyze the current business scenario and see if the concept has been practiced. If not, it’s urgent that the policies and conduct are reviewed, so as not to lose customers to the competition.
5. Count on technology
To optimize processes such as care, administration and safety, the management of clinics and hospitals can use technology. There are several systems and software available on the market that can be incorporated into institutions on a daily basis.
We can mention the computerized management of procedures, the insertion of electronic medical records, the digital processing of accounts, the automated access control, the service chatbots and much more.
If the management of clinics and offices has well-structured processes, integrated monitoring of areas, trained teams and excellent service, the results will certainly be much more promising.
Did you like the content? Want to know more about other related subjects? Then read our post on digital transformation in healthcare!